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This book is an attempt by me, to cover the SYBMM syllabus prescribed for Mass Media Research by the University of Mumbai. Contents - 1. Relevance, Scope of Mass Media Research and Role of Research in the Media 2 Steps Involved in the Research Process 3 Qualitative and Quantitative Research 4 Discovery of Research Problem, Identifying Dependent and Independent Variables, Developing Hypothesis 5 Concept, Types and uses of Research Designs 6 Data-Collection Methodology 7 Designing Questionnaire and Measurement Techniques 8 Sampling Process 9 Data Tabulation and Research Report Format 10 Application of Research in Mass Media 11 Introduction to Semiology 12 Content Analysis Bibliography
