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• Written and narrated in very simple practical language. It is easy to understand hospital from service sector perspective <br/><br/>• Latest information about upcoming sector is dealt <br/><br/>• It clearly differentiates between hospital administration and hospital management <br/><br/>• Covers all the areas of customer-friendly management. It takes you from selling concept to marketing concept <br/><br/>• Deals with importance of human assets and shift of focus of top management towards employees <br/><br/>• Latest topics such as telemedicine, E-Health quality tools, balanced scare card, etc. are explained <br/><br/>• Profit centric hospitals pricing policies are deeply explained based on customer-defined values <br/><br/>• Deals with all the 7 Ps (Product, Price, Place, Promotion, People, Physical evidence and Process0 of marketing mix, so that one can run the hospital as an industry <br/><br/>• It is a ready reference book for latest hospital management <br/><br/>• Provides in-depth knowledge of quality model-SERVQUAL model.
