Paul D. Cherulnik, Ph.D., has taught psychology at a number of colleges and universities for over 30 years. This is his third book. The others include a previous research methods book and a collection of case studies of the application of behavioral research in design fields such as architecture, interior design, and landscape architecture. He has also published over two dozen research papers, most dealing with relationships between physical appearance and social behavior. Recently, he has been developing and validating a scale that measures people’s beliefs about the Culture of Honor.
Providing both a theoretical understanding of research issues and a nuts-and-bolts guide, this book presents the critical issues in psychological research in a clear and easy-to-read manner. Presented within the critical context of validity and reliability the author addresses all the steps of the research process: from formulating a hypothesis, to specifying variables, to creating a research design, to collecting and analyzing data, to drawing conclusions, to reporting the results.
