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Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric Taking a truly communicative approach tpolitical communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (eg, print and broadcast ads; the Internet; etc) Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies ... Read more Read less
