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This book has been written to serve for the commerce and management students those who are interested in the field of marketing. Now a days studying and understanding Principles of Management is required for the success of a company in the competitive market place and individual in the workplace. This book will help to understand the marketing and services management accurately because of the simple explanation of each and every concepts with suitable example. The book has a user-friendly design, featuring margin notes and definitions that emphasize important concepts. Exercises geared towards each chapter`s central ideas consolidate the acquired knowledge. An extensive and innovative use of graphs facilitates access and enhances learning success. Contents : Unit 1 Introduction To Management Unit 2 Planning Unit 3 Organisation, Authority & Responsibility Unit 4 Staffing, Motivation & Leadership Unit 5 Communication And Control
