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Public Information Campaigns and Opinion Research A Handbook for the Student and Practitioner
Public Information Campaigns and Opinion Research A Handbook for the Student and Practitioner

Public Information Campaigns and Opinion Research A Handbook for the Student and Practitioner

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Author: Hans-Dieter Klingemann
Publisher: SAGE Publications Ltd
Edition: 1st Edition
ISBN-13: 9780761964315
Publishing year: 2001-11-01
No of pages: 194 pages
Weight: 500 grm
Language: English
Book binding: Hardback
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Drawing on multidisciplinary insights and the experiences of campaign practitioners, this book is an invaluable guide to planning, implementing and measuring public information and communication campaigns using survey research. Chapters outline the theoretical approaches and draw on examples of national and international campaigns.

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