Q Methodology

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Author: Bruce McKeown
Publisher: SAGE Publications Inc
ISBN-13: 9781452242194
Publishing year: June 2013
No of pages: 120
Weight: 144 grm
Language: English
Book binding: Paperback

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Q Methodology defines the distinctive set of psychometric and operational principles which, when combined with specialized statistical applications of correlation and factor-analysis techniques, provide researchers with a systematic and rigorously quantitative means for examining human subjectivity. Based on the premise that subjectivity is communicable and advanced from self-reference, the method's central concern is to ensure that self-reference is preserved and not compromised or confused by external investigation. The authors outline the appropriate principles, techniques and procedures which advance this goal, including data gathering, statistics, and small-sample behavioral research.