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Rural Marketing is much talked and less practiced subject needing serious attention from all stake holders. A detailed all in one book was very essential for Indian students of PG level in management, Agriculture, Commerce and competitive examinations like IAS. The book broadly covers following specialties: - Rural environment, socio-cultural and ethos. - Problems associated with rural sector and changing scenario. - Strategies for marketing of consumer goods and FMCG in rural sector. - Strategies for marketing of rural produce in towns, cities and exports. - Marketing of outputs of Agro-industries, forestry, poultry, animal husbandry and handicrafts. - Role of co-operatives, government bodies and financial institutions. - Development of food industries, productivity, efficiency, excellence in rural India. - Case studies, statistics and real world examples are covered in each chapter. Contents : Rural Environment 1. Overview of Marketing Management 2. Rural Marketing − Definition & Scenario Rural Marketing 3. Rural Demand and Rural Market Index 4. Market Forces and Price Determination 5. Problems in Rural Marketing 6. Markets and Market Structure 7. Marketing Agricultural Input 8. Marketing of Consumer Durables 9. Rural Marketing Strategies 10. Marketing of Farm Inputs Agricultural Marketing 11. Agricultural Marketing − Definition and Scope 12. Agricultural Marketing and Economic Development 13. Producer`s Surplus of Agricultural Commodities 14. Projection of Demand and Supply of Farm Product 15. Scientific Marketing of Farm Products 16. Risk Management and Futures Market 17. Marketing of Farm Products 18. Transportation of Farm Products 19. Grading and Standardization 20. Storage and Warehousing 21. Processing 22. Market Information 23. Food Processing and Manufacturing 24. Marketing Agencies and Institutions 25. Traditional Agricultural Marketing System 26. Integration, Efficiency, Cost and Price Spread 27. Training, Research and Statistics in Agricultural Marketing 28. External Trade in Agricultural Products 29. Financing Recent Developments
