SALES MANAGEMENT
SALES MANAGEMENT

SALES MANAGEMENT

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Author: PRADIP MALLIK
Publisher: Oxford University Press
ISBN-13: 9780198072027
Publishing year: 2011-05-09 05:30:00.000
No of pages: 544
Weight: 746g
Language: English
Book binding: Book
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Sales Management is a comprehensive textbook specially designed to meet the requirements of management students specializing in marketing. It explains the theoretical and practical aspects of sales management through numerous industry examples, case studies, exhibits, and illustrations.

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