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Everything you need tsucceed with parents, community leaders, employees, and more can be found in this book Moores lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put twork right away—William J Banach, CEO, Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue tsoar Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their schools PR plan The book offers step-by-step guidance on creating and applying communication tactics that work—from how tgenerate community support tmanaging crises, stopping rumours, handling media inquiries, dealing with critics, and much more Emphasizing the PR responsibilities of all school employees, the author: - Outlines the key components of successful communications programmes - Covers how tset reasonable expectations for communications efforts - Provides questions for assessing PR needs, guidelines for judging whats working and whats not, and an abundance of checklists - Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities tsupport student and school success!
