SERVICES MARKETING 2E
SERVICES MARKETING 2E

SERVICES MARKETING 2E

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Author: VINNIE JAUHARI & KIRTI DUTTA
Publisher: Oxford University Press
ISBN-13: 9780199456161
Publishing year: 2017-05-03 05:30:00.000
No of pages: 604
Weight: 800g
Language: English
Book binding: Paperback
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The second edition of Services Marketing has been specially designed to meet the requirements of postgraduate students of management. Essential concepts related to services marketing are explained lucidly with the help of Indian and global examples, exhibits, and case studies.

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