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One of the major strengths of the book is that Boyle interviewed widely within the industry and thus his narrative offers a diverse range of understanding and analysis of sports journalism —David W Bulla, Iowa State University, American Journalism I applaud Boyles book as an attempt tstudy an important field of journalism that is tooften ignored or note taken seriously News organizations devote massive resources tsports coverage and even the most erudite people often are avid followers of at least one sport Sports journalism deserves and requires serious analysis such as this book provides —COMMUNICATION RESEARCH TRENDS Across all media - print, broadcast as well as online - sports journalism has come toccupy an increasingly visible space Sports Journalism: Media, Sports and Society looks at the institutional, cultural, and economic environment and provides an invaluable overview of contemporary sports journalism across all media forms Key Feautres: Situates sports journalism within the broader historical, economic, technological, and cultural contextsExamines the commercialisation of sport and the impact this is having on sports journalismLooks at the relationship between PR and journalismConsiders the gendered nature of the industry and the impact of digital technology on professional practiceThis book offers a unique and up-to-date in-depth analysis of Sports Journalism as organized, produced and consumed