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The past few decades of accelerated globalization, characterized by a proliferation of appearances, images, and information, has revealed a strong preoccupation with film stars and celebrity culture in India. Shah Rukh Khan, aka SRK, in this context, has emerged as an important figure. Located within the context of global Bollywood cinema, SRK and his persona have led to a unique experience and understanding of stardom vis-à-vis a liberalized and urban Indian culture
