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The idea of organizations using storytelling tmake sense of themselves and their environment has generated a lot of excitement Written by the leading scholar in this field, Storytelling Organization explores how narrative and storytelling is an important part of an organizations strategy, development and learning processes With excellent examples from Nike, McDonalds and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life David Bojes theories and ideas in relation tthe study of storytelling in organizations are highly influential and this book will be a must have for any student or scholar interested in the area
