Strategic Management

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Author: Cherunilam, Francis
Publisher: Himalaya Publishing House
Edition: 6th Edition
ISBN-13: 9789353671648
Publishing year: 2021
No of pages: 408
Weight: 530 grm
Language: English

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The whole text has been restructured and modified, information has been updated throughout, many contemporary live examples and explanations have been added and the scope of a number of chapters has been enlarged. Three new chapters, viz., Social, Environmental and Economic Responsibilities of Business, Environmental Analysis and Diagnosis, and Knowledge Management have been added. Contents - 1. Strategic Management: An Introduction 2. Mission, Objectives and Social Responsibility 3. Social, Environmental and Economic Responsibilities of Business 4. Corporate Governance 5. Business Environment 6. Environmental Analysis and Diagnosis 7. SWOT Analysis and Strategy Formulation 8. Strategy Implementation 9. Strategy and Structure 10. Strategy Evaluation and Control 11. Portfolio Strategy 12. Competitive Analysis and Strategies 13. Corporate Level Generic Strategies 14. Business Growth 15. Mergers and Acquisitions 16. Turnaround Management and Corporate Restructuring 17. Globalisation 18. Functional Strategies 19. Knowledge Management 20. Management of Change