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The Art of VideProduction emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary tcreate effective videcontent This text presents students with the day-to-day skills of videproduction while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition Review questions, professional pointers, and interviews with practioners brings the concepts of videproduction tlife Key Features include: - Unique balance of concepts and skills gives students the tools tapply their knowledge tnew settings, audiences, and equipment - Coverage of audience analysis helps students understand the essential elements of winning and holding an audiences attention - In-depth coverage of the transition from analog tdigital platforms allows students become skilled and competitive producers of videcontent - Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material
