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This book is not simply the best book on the remarkable phenomenon of todays ethical consumer It is a gift of advice and insight, from the people that know best, tthe cause of tomorrow Many of the writers deserve the plaudits of being pioneers of a new consumer movement These are the issues of our time - Ed Mayo, Chief Executive of the UKs National Consumer Council (NCC) Whare ethical consumers and why are they on the rise? Leading the way towards answering this question, The Ethical Consumer is an indispensable introduction tthe subject Exploring areas like boycotts and fair trade projects, it gathers together the diverse experiences of scholars, campaigners and business practitioners from the international communityThe chapters in this book explore: - ethical consumer behaviours, motivation and narratives - the social, political and theoretical contexts in which ethical consumers operate- the responsibilities of businesses and the effectiveness of ethical consumer actions Contributions are informed by a broad range of research methods, from case studies, focus groups tsurveys and interviewsThe text is of interest tbusiness related graduates, undergraduates and their tutors on courses relating tconsumption It will alsbe relevant tacademics in other disciplines, as well as tpoliticians, producers, practitioners, campaigners and not least consumers
