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Schneider and Hollenczer approach the topic of managing communications from a strategic perspective Moving from a one-way, top-down approach tcommunication, the authors show how headteachers can manage communications much more strategically by using a fluid communication strategy that involves all of the schools stakeholders - teachers, support staff, students, parents, central office administrators and community members Schools are much more transparent institutions today because of access tdata, and headteachers need a more open communication style as a result Strong communication management skills between principals and the schools stakeholders can lead tmore success in achieving the objectives for their schools This book explains how different communication frameworks can be used in different situations and alscovers school-family-communication partnerships, technology and communication, and communication tools