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Working tredefine the teaching of public relations by discussing its connection tmass communication, but alslinking it tits rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways tcreate, maintain, and repair relationships between organizations and the persons whcan affect their success The book alsexamines the challenges of creating a solid foundation in the field of public relations while working tbecome a professional in a global society Key Features: - Chapter-opening vignettes illustrate key points tbe covered in the chapter - Web Watcher boxes highlight the importance of the Internet in PR today and encourage students tuse the Webs resources - Ethical Quandary boxes lead readers tthink through difficult situations in order tbetter prepare them for the challenges of public relations - Professional Reflections, written by practitioners, give a real-world perspective on the topics covered - End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers tbetter comprehend the chapter material and delve more deeply intthe topic at hand
