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Both practical and theoretical, the Fourth Edition of the bestseller shows how tconduct program evaluations and why tconduct them in the manner prescribed This entirely rewritten edition offers readers a full-fledged evaluation text from identifying primary users of an evaluation tfocusing the evaluation, making methods decisions, analyzing data, and presenting findings Key Features of the Fourth Edition - Provides thoroughly updated materials: all chapters have updated references, new exhibits and sidebars, and new examples and stories—and most have new cartoons - Offers new developments in stakeholder analysis - Includes a utilization-focused checklist - Gives greater emphasis on mixed methods - Details the explosion of international evaluation - Contains updated web references, examples, and citations