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In the process of few topics like statistical tools, reserved items for Small-Scale Industries have been weeded out. The third edition was brought out in 1994. During this four-year period from 1994-98 many useful suggestions have been made by renowned faculty teaching Managerial Economics of MBA and Post-Graduate Diploma in Business Management. A thorough interaction with them and the students of MBA brought to the surface some important things they are looking for. These important points and the syllabuses of some leading Universities have been kept in mind while revising the book. A notable feature that I have added is, a chapter on Managerial Technology which deals with the environmental scanning, the generic strategies, implementation of strategies, the policies of commitment of resources, strategonomics etc. Content - 1. Introduction 2. Concepts and Methods 3. Objectives of the Firm 4. Location of the Firm 5. Competition 6. Demand Analysis 7. Demand Forecasting 8. Managerial Technology 9. Production Function 10. Cost Analysis 11. Inventory Management 12. Advertising 13. Price System 14. Capital Budgeting 15. Linear Programming 16. Input-Output Analysis 17. Game Theory and Decision-Making 18. Information System and Decision-Making 19. Economic Liberalisation and Economic Aspects 20. Economic Fluctuations and Causes 21. Price Policies and Marketing Management
