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Objectives and MCQs in Marketing Management

Objectives and MCQs in Marketing Management

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Product Management – Text, Applications and Cases

Product Management – Text, Applications and Cases

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Advertising: Theory and Practice

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Advertising Management

Advertising Management

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Commentary on Consumer Behaviour

Commentary on Consumer Behaviour

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Compendium of Brand Management

Compendium of Brand Management

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Consumerism and Consumer Protection in India

Consumerism and Consumer Protection in India

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Consumer Behaviour — A Practical Orientation

Consumer Behaviour — A Practical Orientation

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Brand Management (Text and Cases)

Brand Management (Text and Cases)

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