This book `Modern Marketing` is specially compiled to act as a comprehensive and reliable manual of 'the principles and practices of marketing and distribution.' It offers precise and up-to-date information on all the interrelated topics under marketing and distributions such as product planning and development, marketing research and information, function of buying and selling, functions of transport and storage, marketing finance, marketing process, marketing management, function of salesmanship, advertising and sales promotion, channels of distribution, marketing mix (product, price, promotion and place of distribution), sales organization, management and sales forecasting, marketing of agricultural, industrial and consumer goods, co-operative marketing, organized markets, futures trading and hedging and social aspects of marketing. Book Content of Modern Marketing 1. Market and marketing 2. Marketing Process/Functions 3. Market Mechanism (Terms of Sale) 4. Marketing Management and Planning 5. Buying Function 6. Selling Functions 7. Functions of Physical Supply (Part I) 8. Functions of Physical Supply (Part II) 9. Standardization and Grading 10. Branding and Packaging 12. Marketing Finance 13. Management of Marketing Risks 14. Marketing Information and Research 15. Price / Unique Element in Market Mix 16. Promotion 17. Salesmanship 18. Sales Organisation/Management/Forecasting 19. Advertising 20. Channels of Distribution (Part I) 21. Channels of Distribution (Part II) 22. Marketing of Consumer Goods 23. Marketing of Industrial Goods 24. Marketing of Agricultural Goods 25. Agricultural Marketing in India 26. Cooperative Marketing 27. Marketing of Services 28. Organised Markets 29. Speculation and Hedging 30. The Securities Markets 31. State and Marketing 32. Social and Marketing 33. Legislation for Consumer Protection

The book `Marketing Management` has system based managerial approach. It aims to integrate the vital interest of consumers, marketing managers and society - the three major participants in the ongoing marketing process. The Orientation of the book faithfully reflects the aforesaid current corporate philosophy, viz., customer-oriented business approach. Sherlekar`s Marketing Management Salient Features of the Book -- Covers the full syllabi on Marketing of most Indian Universities. -- Contains six new Chapters on -- Recent Trends in Marketing -- Retail Trade -- Integrated Marketing Communication. -- Rural Marketing. -- India: Emerging Market of the World -- Ethics in Marketing. -- Integrated presentation of the text with figures, tables, boxes and short case studies. -- Valuable book for Students who are undergoing Graduate and Post Graduate Studies in Management / Commerce (Full time, Part time and Distance Education) and executives engaged in Sales and Marketing of products and services. Contents : 1. Nature and Scope of Marketing 2. Recent Trends In Marketing 3. Marketing Management 4. Marketing Environment 5. Market Segmentation, Targeting and Positioning 6. Consumer Behaviour 7. Demand And Sales Forecasting 8. Marketing Information and Research 9. Marketing Research Process 10. Marketing Planning/Strategy 11. Product Plan 12. Product-Related Strategies 13. Price 14. Managing Distribution Channels 15. Physical Distribution 16. Retail Trade 17. Integrated Marketing Communication 18. Advertising 19. Sales Promotion 20. Sales Management 21. Personal Selling 22. Business Market 23. Marketing of Services 24. Rural Marketing 25. India: The Emerging Market In The World 26. Global Marketing 27. Export Management 28. Social Responsibility 29. Consumerism And Consumer Protection Act 30. Ethics In Marketing Bibliography

`Marketing − Principles and Management` is intended for both graduate and post-graduate students who have courses on 'Principles of Marketing and Marketing Management'. The book integrates theory and practice to clear the fundamentals on marketing principles as well as marketing management in a lucid manner. All the chapters of the book are amply supported by latest definitions examples, figures and tables. The book covers the syllabus of all universities across India. Contents : 1. Over View of Marketing and Marketing Management 2. Marketing Environment 3. Market Segmentation 4. Buyer Behaviour 5. Demand and Sales Forecasting 6. Marketing Information System and Marketing Research 7. Product 8. Price 9. Managing Distribution Channels and Physical Distribution 10. Promotion 11. Marketing of Services 12. Global Marketing 13. The Business Market

'Strategic Management' is the applications of current and most effective techniques in the practice of management, while 'Marketing' as a business activity is the demand of the time to manage and give highest priority. The book of Strategic Management and Marketing has been divided into four parts:  Part I - Basics of Management in Practice  Part II - Strategic Management  Part III - Sales and Marketing Management  Part IV - Glossary of Management The contents of the book is on the basis of actual practices. Case studies and live examples in the book have enriched the utility of the book. The third revised edition of the book has been updated based on the latest syllabus of all the Professional Institutes such as, The Institutes of Chartered Accountants of India, The Institute of Cost and Works Accountants of India, The Institute of Company Secretaries of India, IGNOU, ICFAI and various other management institutes. Current development in the management techniques and marketing have been suitably included in the third edition of the book. This book would be very useful to the students as a textbook. This book would also be useful to the working managers and the teaching faculties. Book Content of Strategic Management and Marketing PART I : BASICS OF MANAGEMENT IN PRACTICE Introduction to Part-I 1. Management in Practice 2. Organisations and Management Process 3. Management and Organisation Structure 4. Management and Manager Conclusion of Part-I PART II : STRATEGIC MANAGEMENT Introduction to Part-II 5. Strategic Management − Concept and Practices 6. Strategic Management and Product Pricing 7. Strategic Management and Technology 8. Business and Economic Environments − Scanning and Appraisal 9. Formulation and Implementation of Strategies 10. Advanced Strategic Management in Changing Scenario Conclusion of Part-II PART III : SALES AND MARKETING MANAGEMENT Introduction to Part-III 11. Sales and Marketing Management − Concepts and Practices 12. Sales and Marketing Management − Organisation and Organisation Structure 13. Market and Marketing Research 14. Product Management 15. Sales Management Functions 16. Strategic Planning and Control 17. Model Building and Models Conclusion of Part-III PART IV : GLOSSARY OF MANAGEMENT Glossary of Management Appendix

In today's highly competitive business world, both CRM and excellence in customer service are strategically important. Business managers know that providing quality customer service is essential to increase satisfaction in order to increase relationship share and subsequently to achieve revenue growth. The main idea of CRM is to have better understanding about customers so that the firm can serve them in an improved way, and thus enhance customer satisfaction. It will lead to better customer perception about firm and positively affect relationship share. Customer Relationship Management is putting the customer at the heart of the business. With the support of technology, the organization can have a 360-degree view of the customer, which will enable them to improve the quality and satisfaction of each customer interaction and maximize the profitability of customer relationships, a win-win for both organization and customers. CRM is a business strategy that apply to every organization. It means working with customers such that they receive great service and are motivated to return again and again to do more business with the organization. Depending on how one look at it, CRM can be practiced in companies at different levels. It can be practiced at the organizational level (ideally). It can be practiced at a front end (customer facing level) – anything that has to do with interactions with customers, marketing, sales and service. Or it can be practiced at the very functional level, like in a call center within a sales force, etc. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy and culture. Customer Relationship Management is about maximizing value with your customer. In this competitive global economy, a key business strategy is focused on infrastructure and delivery of business processes to manage and deliver customer value across multiple channels. Contents - 1. Introduction: Customer Relationship Management 2. CRM Applications Decisions and Myths 3. The Customer Relationship Management Frameworks / Models 4. Principles of Customer Relationship Management 5. Customer Relationship Building and Customer Retention 6. The CRM Process 7. Electronic Customer Relationship Management (eCRM) 8. CRM Cycle and Customer Life Cycle 9. CRM Architecture 10. Data Warehouse 11. Data Mining 12. Benefits of CRM Architecture 13. Sales Force Automation (SFA) 14. Enterprise Marketing Automation (EMA) 15. Call Center 16. CRM Implementation 17. Developing CRM Strategy 18. Keys to CRM Successful Implementation 19. Integration of CRM with ERP System 20. Service Quality and Its Dimensions 21. Managing Customer Communication 22. Impact of CRM on Marketing Channels and Supply Chain 23. Emerging Trends of Marketing Channels and Supply Chain Management 24. Managing Unprofitable Customer using CRM Knowledge 25. Future Developments in CRM Case Studies

The science of marketing shows the incremental change, and the concept of neuroscience is widely accepted as it provides deeper insights into consumer behaviour. The emerging field of study, Neuromarketing, has become the turning point for many online retailers.The review is meant to introduce the readers to the growing area in marketing theory and practice. The applications of neuroscience are significant in addressing marketing and consumer behaviour research. It also introduces readers to the impact of Neuromarketing on market insights. The purpose of the book is to delve into the Neuromarketing in understanding the marketing campaigns of online retailers. The book on Neuromarketing is written to present the pure form of a book on research. This book has referred a few books on Neuromarketing available in the market and tried to simplify the concepts. The book comprises four chapters in which the first chapter aims to address the significance of Neuromarketing in consumer behaviour. The second chapter elaborates on the use of unconscious drivers for Neuromarketing. Furthur, the third chapter focuses on the various Neuromarketing tools adopted by the companies for acheiving deep insights. Finally, the fourth chapter discuses the role of Neuromarketing in product design, advertising, and branding. Further, its role in online and offline shopping is explained. Contents - 1. Introduction to Neuromarketing 2. Neuroscience and Consumer Thinking 3. Neuromarketing Methodologies 4. Applications of Neuromarketing 5. Neuromarketing Research in Action Glossary

The retailing has been in existence in the quite past however organized retailing is the recent phenomenon in Indian economy nevertheless it is growing at a pace which nobody has thought in the country. It is providing opportunity of employment to a large section of the people and making shopping a leisurely and entertaining activity. Although retailing is being practiced everyday retail management needs some theory and a few guiding principles. The characteristics of retailing are peculiar and every successful retailer has been able to develop a model which may be replicated with or without modifications. The store management is one of the most complex exercise and retail marketing beings with understanding the shopping vehaviour. The type of stores, its location and layout and supply chain are critical factors on the one side and consumer behaviour, the psychology of buying and macro level economic conditions on the other. The book is intended to cover all these aspects in brief basically from the point of view of students of business schools. Various aspects of retail management at the introductory level are covered and explained in easy language to enable students to comprehend easily. The future analysis will be covering in the subsequent books but is serves the purpose of students by covering one of the papers in their syllabus. The book is intended to serve as text book for the students. Book Content of Retail Management (Retail Concepts and Practices) 1. Retail 2. Retailing-Indian and Global Environment 3. Types of Retailing, Retail Models and Theories 4. Retail Organisation Design and Structure in Retail 5. Store Location, Layout and Designing

The book 'Basics of E-Marketing: As Per Indian Perspective' has been written as per the syllabus of most of Indian Universities. The book covers all theoretical explanations and management functionalities of E-Marketing Management. A special care is taken to prepare this manuscript error free. All the chapters provide in-depth understanding of all the contents. Main feature of this book is that it covers all the contemporary aspects of India in its way of explanation. Each chapter is ended with key takeaways, review questions, keywords and case studies. Chapter 1 provides the brief overview of E-Marketing system with the necessities of infrastructure. Chapter 2 compares conventional marketing (traditional marketing) with E-Marketing options. Chapter 3 talks about how the Internet is useful as a marketing tool. Chapter 4 explains about the Indian e-tailing system. Chapter 5, Chapter 6 and Chapter 7 describes on e-mail marketing, online advertising and search engine marketing methodologies. Chapter 8 depicts about the role of social media and content marketing to acknowledge consumers. Chapter 9 describes the Web 2.0 technologies. Chapter 10 defines how to set the electronic marketing strategies to gain success. Chapter 11 provides details about privacy and safety considerations for the Internet transactions. Chapter 12 mentions for designing and developing website for E-Marketing activities. Last Chapter 13 predicts about the marketing positioning of India in the era of Information. Language of this book is kept very lucid with good number of examples. Each of the topics is prolific with good number of charts, illustrations and exhibits. All these special features provide freedom to all readers to read any chapter without prerequisites of any base. Contents - Chapter I : An Overview of E-Marketing Chapter II : Traditional Marketing and Internet Marketing Chapter III : Internet as A Marketing Tool Chapter IV : E-Tailing in India Chapter V : Email Marketing Chapter VI : Online Advertising Chapter VII : Search Engine Marketing Chapter VII : Social Media and Content Marketing Chapter IX : Web 2.0 Chapter X : Marketing Strategies through Internet Chapter XI : Privacy And Security Issues In E-Marketing Chapter XII : Developing E-Marketing Website Chapter XIII : 2020 – India at the AXLE of Digital Age<br

This book recognizing the growing importance of services and the unique challenges faced by service managers. The problems of Service marketing are more complex, the service product is more difficult to design and introducing marketing orientation into a firm dominated by operations is yet another forceful task. We all live in a service world, this book therefore is dedicated exclusively to the issues of marketing services. Contents : 1. Services Marketing 2. Classification of Services 3. Service Marketing Management 4. Strategic Planning 5. Managing Demand and Supply 6. Consumers in Service Industry 7. Service Marketing Mix 8. Service Product 9. Pricing in Services 10. Service Promotion 11. Place in Service 12. People in Service 13. Service Process 14. Physical Evidence 15. Organising for Service Marketing 16. Marketing Strategy in Services 17. Managing Service Quality 18. Managing Service Competition 19. Globalisation of Service 20. Marketing of Services

This book is written recognizing the growing importance of services and the unique challenges faced by service managers. The management of service marketing function is more complex, the service product is more difficult to design and introducing marketing orientation into a firm dominated by operations is yet another forceful task. The growing opportunities of services sector influenced the various service organizations to adopt effective management and marketing as key words to make the entire organization customer oriented. New service products are evolved keeping in mind the needs of the customer and adopting innovative strategies in delivering quality service to customers. The applications of modern marketing principles in the service industry will no doubt enhance the quality of service, increase the level of efficiency, establish leadership and finally maximize profile. The theme for the book is developed from various sources and organized in an identifiable patter to enable the reader to grasp the concepts, challenges and competitive issues of marketing services. The book begins concepts of marketing in services, explaining the seven Ps of service marketing with reference to strategic management in service business. It then analyses the customer participation in the service delivery. It then, moves on to explain the strategies used for planning effective utilization of capacity. While these theories and practices hold good in general, there is a requirement to translate and adopt these concepts appropriately to an industry or an individual firm. They can be applicable across a very broad spectrum of commercial and social activity. Thus the second part of the book describe the characteristics of various service industries and the marketing management principles adopted by them. Book Content of Service Management Chapter I : Services Management Chapter II : Classification of Services Chapter III : Marketing Mix Chapter IV : Consumers in Service Industry Chapter V : Planning and Managing Service Delivery Chapter VI : Managing Demand and Supply Chapter VII : Tourism Services Chapter VIII : Airline Services Chapter IX : Transportation Services Chapter X : Hotel / Hospitality Services Chapter XI : Banking Services Chapter XII : Insurance Services Chapter XIII : Housing and Financial Intermediation Chapter XIV : Mutual Funds Industry