Marketing Research has become an important tool of sound management. Marketing information based on marketing research has served the basic purpose of marketing management. Nowadays, no marketing management can succeed without the uses of marketing. Research. The executives, the researchers, the academinchers and other interested person are using the techniques of marketing research. Identification of the problems, research-design, determining the source of data, designing the sample and collection of primary data, analysis and interpretation of data, preparing the research report and recommendations are important components of marketing research which are being used presently by all sound organization. The present book 'Modern Marketing Research' has been prepared considering the needs of executives, students and teachers the areas of marketing management. The book consists of eighteen chapter to the techniques of marketing research. Each chapter discusses the respective subject in details and in comprehensive manner. The book provides complete insights into and knowledge of the tools of marketing research. It has been designed to offer adequate to postgraduate students. The executives can frame the researches for solving the marketing problems. They can organize the researches effective with application of the tools and techniques described in the book. The teachers can acquire all the teaching materials at a place in the present book. Some specialized topics are given for advanced research and analysis. The book may be used by consultants to solve the problems of marketing management. Suitable examples of Indian conditions are given at appropriate plase. Contents : 1. Introduction to Marketing Research 2. Organisation of Marketing Research 3. Marketing Research Process 4. Research Design 5. Determining Sources of Data 6. Collection of Primary Data 7. Data Collection Forms 8. Attitude Measurement 9. Sampling Procedures 10. Sample Size 11. Data Collection and Field Force 12. Processing of Data 13. Data Analysis: Preliminary Considerations 14. Test of Significance 15. Analysis of Associations 16. Analysis of Experiments 17. Preparation of Research Report 18. Application of Marketing Research in India

Sales Promotion and Advertising Management have become specialized subjects today. The whole system of marketing management has been developing along with the socio-economic development of all the nations, and has created new avenues of economic activities to be pursued by specialists. The expanding spectrum of marketing management has given recognized birth to several visible fibers. Advertising management has become the strongest thread of the marketing web. Those operating in the areas of sales promotion and advertising so that they might effectively manage their respective activities. The present book, Sales Promotion and Marketing Management, has been designed in conformity with the syllabi for the courses in management and commerce and in advertising, and will assist students, professionals and government executives in managing their jobs efficiently and effectively. The book has eighteen chapters. The first four chapters are related to sales promotion. The nature, concept, advantages and disadvantages of advertising have been dealt with in the next five chapters. Advertising management, beginning with advertising process and media selection to planning and control, has been discussed up to the fifteenth chapter. The remaining three chapters are devoted to advertising organization and its future in India. Contents : 1 : Sales Promotion 2 : Personal Selling 3 : Sales Management 4 : Public Relations 5 : Concepts and Nature of Advertising 6 : Advertising and Marketing 7 : Effects of Advertising 8 : Social Effects of Advertising 9 : Ethics in Advertising and Control 10 : Advertising Process 11 : Media Selection 12 : Advertising Messages 13 : Advertising Planning 14 : Advertising Budget 15 : Measuring Advertising Effectiveness 16 : Advertising Organization 17 : Advertising Agency 18 : Future of Advertising in India

The e-commerce market is booming worldwide in an unpredictable way growing year by year. Nowadays, people are making purchases from an innumerable number of e-commerce websites for online purchasing, online selling, online shopping, etc. Statistics show in US itself, that there is a substantial market, generated to an extent of US$ 392.5 billion in the year 2017 and this figure is expected to increase beyond $ 560 billion in the year 2019 (in retail sales). (Global e-commerce sales expected to reach in 2020 US$ 27 trillion worldwide). 59% of digital users are now able to innovate faster and 45% cite cost reduction as essential. The Indian e-commerce market is expected to grow to US$ 200 billion by 2026 and US$ 38.5 billion as of 2017. It is expected to jump from US$ 38.5 billion in 2017 to US$ 120 billion in 2020-2021, growing at an annual rate of 51% the highest in the world. As per recent research by McKinsey, it is estimated that using Internet of Things (IoT) also in e-commerce websites, will help in increasing revenues further. In US alone, it may go up to $1.25 trillion by the year 2025. To reach this stage, certain e-commerce development trends are inevitable which will be found beyond limits in the coming years. India is also going in a very big way to keep in pace with the world's market for all types of purchases like one-click purchase, virtual sales assistance, mobile shopping, digitalisation and with new technologies Internet-of-Things (IoT), messenger app, machine learning, data science, robotics etc. Likewise, e-commerce web development trends are also changing at a rapid pace and many businesses and brands have been recently started adopting these to stay competitive even in the Indian market. The industries coverage are: Financial services, Gaming Network, Healthcare, Manufacturing, Media and Entertainment, Pharmaceuticals, Public Sector, Retail, etc. Contents - 1. Exploring Electronic e-Commerce 2. Overview of Electronic Commerce 3. Driving the E-Commerce Revolution 4. Mobile Commerce / E-Commerce Marketplace 5. Internet, Intranets and Extranets 6. A. Internet and Extranets B. Portals C. Data Warehousing 7. A. Open System Interconnection (OSI) Model B. Extensible Markup Language (XML) C. Building Own Website 8. A. Electronic Commerce and Internet B. Electronic Market C. Electronic Business 9. A. Business-to-Business e-Commerce and Business Models B. Four Cs (Convergence, Collaborative, Computing, Content Management, Call Center) 10. Electronic Payment Systems 11. A. Internet Security B. Electronic Security 12. A. Supply Chain Management (SCM) B. Electronic Data Interchange (EDI) C. Wireless Application Protocol (WAP) 13. A. Customer Relationship Management (CRM) and Knowledge Management B. Business Intelligence and Knowledge Management 14. Digital World 15. A. Active Documents / Compound Documents B. E-Commerce Law and Legal Definition Glossary References Index

This book 'Retail Management' is written to fulfill the expectations of both undergraduate and postgraduate students of Business Administration. There are five chapters in this book. The first chapter deals with global retailing − challenges and opportunities, retail trends in India and abroad. Socio-economic and technological implications are explained vividly. Inclusion of recent retail policy is the special feature of this book. Organized and unorganized retail formats are listed with latest facts and figures in the second chapter. This chapter also highlights the role of MNCs in organized retail formats, and the emerging trends in different organized retail formats with illustrations and with diagrams. The third chapter defines and discusses about retail formats, selection of retail location, internal and external atmospherics, positioning of retail shops, building retail store image, retail supply chain management and retail pricing decisions. The current scenario retail service quality management is presented lucidly. The fourth chapter throws bright light on visual merchandise management, space management, and retail inventory management. Accounting and auditing in retail store management are explained and various types of retail brands both at national and international level are elaborately discussed. Retail advertising and promotion strategies are enumerated with their merits and demerits. The recent trends in online retailing and retail management system are analyzed with facts and figures. In the last chapter, retail shopper behaviour, factors influencing shopping behaviour, customer profile, shopping decision process and retail sales force management are elucidated in detail. Customer complaints and challenges in retailing form part of the content of this chapter. At the end, case studies are given to understand the realities in the retail world. Contents : 1. Introduction 2. Retail Formats 3. Retailing Decision 4. Retail Shop Management 5. Retail Shopper Behaviour Case Study References

This book is primarily meant for field sales force and students of management and their faculty members. This book is broadly divided into 2 parts viz. Part I : Sales Management Part II: Distribution Management There is a dearth of books containing both these topics. By this book, we hope to bridge this gap. Part I consists of 8 chapters each is devoted for a particular topic. Following topics are covered here. Na- ture and scope, theories of sales, planning and strategies, sales terri- tories design and allocation of sales force, promotion mix, strategy and structure, recruitment and selection of sales force, sales force management motivation, sales budgets and quotas, sales audit and evaluation. Part II consists of 4 chapters discussing topics such as the following: principles of distribution and use of middle person, ware- housing, whole sales, transportation, retailing and franchising. Basically salesmen are the live wires of any organisation. 'Proof for pudding is the eating.' The ultimate objective of any organisation in the selling. All other functions are complementary and supportive to this function - the selling. Sales management, thus occupies a promi-nent role in the organisation. Secondly current/modern concept of business management is not merely selling but satisfying the customer. Salesman is the ultimate link of organisation to the customer. He is exposed to the feeling, attitude, aspirations and sentiments of the cus- tomers. His role, not only build the bridge head but also promote customer loyalty to the organisation. This will provide the second- purchase. Considering these aspects, the sales persons play a vital role in an organisation, more significant than any other functionary. By and large sales management has two role to perform. Contents : 1. Sales Management and Business 2. Sales Forecast Analysis and Planning 3. Sales Management, Personal Selling, Direct Mail and Salesmanship 4. Sales Territory and Sales Promotion 5. Management of Sales Force 6. Sales Force - Motivation and Compensation 7. Sales Budgeting and Quotas 8. Sales Audit, Sales Analysis and Marketing Cost Analysis 9. Physical Distribution-Policy and Plans 10. Warehousing and Inventory Control 11. Wholesalers and Transportations 12.Retailing and Franchising

Objectives and Specific Features of the Book The main objectives and features associated with writing this text book on Marketing Research are: - To reiterate the importance of gathering marketing information to succeed in the competitive world and how this can be used by an organization to take effective decisions. - To familiarize all those interested in marketing research, be it today's students or tomorrow's managers / researchers with the* various steps involved in the marketing research process. Such learning will enable them to appreciate the utility of research and take futuristic decisions in an efficient manner. - Usage of simple and easy to understand language throughout the book. - Adoption of a macro-micro level approach in the coverage of the various topics, concepts and discussions pertaining to the field of marketing research. This will help readers to gain an easy understanding of all that which goes into a practical oriented research process. - Most of the important concepts and variables involved in marketing research are explained citing real and practical examples to facilitate the link with actual situations. - Every chapter commences with a real case discussion relevant to the concepts to be discussed in the chapter. - Under 'Chapter questions for Discussion', practical oriented exercises are given to enable the reader get a realistic feel of the picture/situation likely to occur while carrying out a study. - Each chapter ends with a real case study from the industry and when efforts are made to seek answers to the-questions provided, the reader will be able to develop good decision making skills. Contents : Part I : Introduction, Decision Support System and Research Design Chapter 1 : An Introduction to Marketing Research Chapter 2 : Information, Decision Support System and Marketing Decision Support System Chapter 3 : Research Design and Marketing Research Process Part II : Data Collection Methods Chapter 4 : Sources of Information and Secondary Data Collection Chapter 5 : Primary Data Collection Chapter 6 : Sampling, Sealing and Attitude Measurement Part III : Analyzing Data Chapter 7 : Editing, Coding and Tabulation of Data Chapter 8 : Basic Analysis of Data, Cross Tabulation and Hypothesis Testing Chapter 9 : Tests to Analyse Differences Chapter 10 : Multivariate Analysis Part IV : Research Process and Applications of Marketing Research Chapter 11 : The Research Process Chapter 12 : Traditional Applications of Marketing Research Chapter 13 : Popular and Concurrent Application of Marketing Research Appendices Selected Statistical Tables

In the early 200s, the first phase of organised retailing revolution started. It was felt by market analysts then that since the retailing industry comprised of only 2 percent of organised retailers there was a lot of potential in retail, it one could put into practise some of the Western retailing Strategies in India. So, over the period of last 9-10 years one has been witness to changes occurring in the retail landscape with the emergence of many malls, specialist retailers, exclusive retail outlets, supermarkets, hypermarkets, etc, Thus, the area of 'Retailing Management' is not only challenging but interesting too. In this context this textbook on 'retailing Management' will be useful to all those students pursuing this course and especially for those undergoing M.B.A. course with the Jawaharlal Nehru Technical University Hyderabad. This book is divided into six units, where the chapters covered under the first five units are related to the Various facets of retail management and are as per the syllabus prescribed by the JNTU, Hyderabad. This comprehensive textbook on Retailing Management is based on materials drawn from various books, magazines, periodicals, company websites and other secondary sources so as to make the text easily readable, enjoyable informative and easy to understand. Main features of the book 1.Text material is supported by real Indian examples 2.Each chapter commences with learning objectives, 'Introduction', 'Subject matter', 'Summary', 'Chapter questions for discussion' and ends with an 'Activity' to enable the student ge a feel of the practical aspects of the subject. Contents- 1.Basic of Retailing 2.Customer Buying Behaviour 3.Retailing Strategy 4.Administrative strategy and Human Resource Management 5.Merchandise Management 6.Retail Pricing 7.Retail Promotion and Communication 8.Store Layout and Desing 9.Space Planning and Merchandise Presentation 10.Retail Location Strategies 11.Retail in India 12.Customer Relationship Management Case - I Bharat Khadi Elite (Hyderabad) Case - II Smart Kidz Toys (Hyderabad)

Travel and Tourism is distinguished as an economic activity of global significance. It is the largest service industry in India which has observed a rapid growth in recent years. It provides varied options like heritage, cultural, medical, business and sports tourism. The Government's main objective for this sector is to develop and promote tourism, maintain competitiveness of India as tourist destination and improve and expand existing tourism products to ensure employment generation and economic growth. This book aims to accustom the students and inculcate a sense of importance with all aspects of Tourism Industry. The student will gain the preliminary knowledge about the concept of Travel and Tourism along with the career opportunities available in this field. Contents - 1. The Tourism Phenomenon 2. Constituents of Tourism Industry 3. Infrastructure of Tourism 4. Types of Tourism 5. The Impact of Tourism 6. The Tourism Organisations 7. The Travel Agency 8. The Tour Operator 9. Travel Formalities and Regulation 10 Itinerary Planning 11. Technology in Tourism 12. Travel Trends Question Bank References

This is just not about information on social media but a guide on how to effectively leverage the tools. We have taken efforts to see that any layman who will spend time learning the tips and tools mentioned in the book without prior knowledge on social media will still be able to market his business online using social media. If you are a beginner, or slready have Facebook account for years, still each one of you will learn some new strategies and tools in marketing your business or product. After conducting Social Media Marketing workshops for many years and interacting with hundreds Marketers, professionals, entrepreneurs, students we were inspired to see the outcome of the workshop. Most of the attendees found 300% increase in their marketing goals just by using simple techniques taught during the workshop. We asked ourselves, Why not reach millions of professionals like you with rich information and practical know-how on social media? So we started writing this book only to make you a superman or superwomen on social media. The great philosopher Seneca once said, 'It is not because things are difficult that we do not dare; it is because we do not dare that things are difficult'. We realized this while writing this book and hence we made efforts to write it in easy and simple language and in a structured manner. We dare you to be a brand on social media. Use the Internet like never before and make technology work for you. If you are business or aspire to build your brand you have to be on social media. On the Internet your identity is the content that you post and interact with Period. Remember each one of us is served with hundreds and thousands of advertisement online. It's all about ATTENTION. It's all about MOBILE. It's all about CONTENT. It's all about building enduring RELATIONSHIPS. Start with designing a strategy and implement it for at least four to six weeks. Analyse the results and then try to make few changes. Have patience. Social Media results is just like using hand pump. Initially you have to apply a lot of efforts and high pressure to get water by pumping it. After some efforts few drops of water start coming and then you will have a stream. Once, the water starts gushing out you need to apply just a bit of pressure to pump and keep it consistent. The moment you stop you have to put in the same energy again. Hence be consistent and focus on fresh content. The following chapters will help you with all that is needed to be successful on social media. Contents : 1. Fundamentals of Marketing with New Age Media 2. Marketing 4 P's and Social Media 3. Social Media Marketing 4. Social Media Marketing Strategy 5. Social Media Marketing Tools 6. Facebook 7. Twitter Marketing 8. Social Media Present and Future

This book also helps the students of Agricultural Science to know about Agricultural Marketing and the problems faced by the farmers in marketing of agri-produce. It also emphasizes on the role of government in the development of agricultural marketing and the role of some important institutions in the development of agricultural marketing and foreign trade. Book Content of Rural Marketing in India PART I : INDIAN RURAL MARKET Rural Marketing Indian Rural Market Environment Rural Market Segmentation PART II : RURAL MARKETING STRATEGIES Rural Marketing Strategies Marketing of Agricultural Inputs Agricultural Marketing Marketing of Fruits and Vegetables PART III : RURAL MARKETING AND THE GOVERNMENT Role of Government in the Development of Agricultural Marketing Agricultural Credit and Crop Insurance PART IV : RURAL MARKET AND ALLIED ISSUES Agricultural Marketing: Education, Training, Extension and Research Rural Industries Foreign Trade in Agricultural Products PART V : CASE STUDIES Case 1 The New Decision Maker Case 2 The Buildup Case 3 Poised, Rural and Pulsating Case 4 Wakeup Call Case 5 The Right Mix Case 6 Stripped-Down CTVs Case 7 Free Sampling Case 8 HLL-Rural Thrust Case 9 NFL-Physical Distribution System Case 10 Weikfield Agro Products Ltd. Case 11 Mahagrapes Case 12 Punjab Tractors Ltd. Bibliography