Communication Today, An In-depth, Hands-on Reference is designed to be working, all-in-one reference to all of the aspects that make up corporate communication function. While its broad scope and in-depth coverage will prove beneficial and indispensable to students, practicing managers and business professionals. Each of the numerous topics covered is written in a clear and concise style with supportive examples used to illustrate key points. Topics are organised in a practical, quick-reference format according to the major operational areas of communication. The book also offers a valuable contribution to the field of interpersonal skills training. IT enable you to get your message across and understand others more quickly. You will be able as a result to get more done in less time-----and more effectively implemented than before. Book Content of Communication Today 1. Communication Theory 2. Special Skills for Effective Communication 3. Conversational Skill and Control 4. Standard English in Business Writing 5. The Business Letter 6. Creativity 7. Other Forms of Business Communication 8. Gestures, a Working Bibliography

Why this book? - To help perceive what is Public Relations. - What it can do and what it will not do. - Why Public Relations and what is its role in the manufacturing function. - To dispel the notion that Public Relations is not advertising and publicity, dressed up in attractive language to who the public for gains. Against this background we have made an attempt to discover and communicate the kaleidoscopic facets of Public Relations so that profession could be understood to mean that it is not a servant of any profession but it is profession by itself, like engineering, medicine, accountancy, marketing and the rest. The book which touches on the know-how and do-how not only of Public Relations but also of Communication is expected to provide interests to all those who care for public opinion. It will not, however, be of much use to those who have planned to enter maths or monastries, but it will certainly be of use to those involved strategically in the process of communicating day in day out, with their related public, to win friends, to influence people, to persuade people for gaining goodwill and mutual understanding. Contents : 1. Fundamentals of Public Relations 2. Public Relations (PR) Department and Functions 3. Public Relations as a Profession 4. Public Relations Environment 5. Public Relations and Media 6. Public Relations at Large 7. PR Budgeting and Evaluation 8. PR Training and Development 9. Public Relations and Press Relations 10. Corporate Public Relations 11. PR and Employee Relations 12. Public Relations and Industrial Relations 13. Communications and PR 14. Ethics and Professional Code 15. Advertising 16. Meeting Conference and Techniques

In these competitive days the students have been challenged to exhibit personality abilities. All successful men have achieved success in their life not only by doing extraordinary things in an extraordinary way but also ordinary things in a natural way. Mutual understanding can be established and the risk of misunderstanding can be avoided only be communication. Bulk of our time is being spent with human interaction day-in and day-out. The subject is not a servant of any profession, but is a profession by itself. The book touches on know-how and do-how, move-how and how-go betweens with human resources. Reading of this book helps how to win friends, to influence people, to persuade people and promote image and impression. Against this background an attempt is made to describe the kaleidoscopic fun facets of speaking, writing, listening, reading and non-verbal cues Book Content of Communication 1. Fundamentals of Communication 2. Effective Speaking: Verbal or Oral Communication 3. Art of Listening 4. Effective Writing 5. Readability and Readable Writing 6. Non-Verbal Communication and Skills 7. Feedback in Communication 8. Management Communication 9. Formal Communication 10. Informal Communication 11. Group Behaviour and Communication 12. Report Writing 13. Letter Writing 14. Recent-Trends and Communication Technologies 15. Network Communication 16. Language Skills

The book is primarily intended for students appearing for the examinations in Journalism, Public Relations, Advertisement. Mass India and Communications, yet it is believed that it will be of considerable use as the work of reference of any person associated with communication. Every effort is made to make the subject lucid, dimple and easily understandable even those curious to know about Mass Media and laymen as well.The book also deals with a large number of sections of legislations affecting the communicate on and advertising agencies. Contents : 1. Constitution and Communication 2. The press Council Act, 1978 3. The press and Registration of Books Act, 1867 4. The prize competitions act, 1955(Act 42 of 1955) 5. The Delivery of Books and Newspapers 6. The young persons Act,1956 7. Working Journalists and Other Newspaper Employees and Miscelleneous Provisions act, 1955 8. The Drugs and Magic Remedies Act 1954 9. Cinematograph Act, 1952 10. The Cine workers and Cine Theatre Workers Act, 1981 11. The Copy Right Act, 1957 12. The Indian Official Secrets Acts, 1923 13. Police Force Act, 1966 14. The Police Act, 1972 15. Indian Post Office Act, 1898 16. Communication and Other Systems

The present edition of the book has been thoroughly revised, updated and enlarged in the light of the changes taken place in the field of communication. The major additions to the third revised edition are house journal, computer animation, leather puppetry, foreign print media; cable television networks regulations Act, law relating to working and non-working journalists etc. Contents - 1. Nature and Scope of Communication 2. Oral Communication 3. Written Communication 4. Communication Channels(Organisation Communication) 5. Print Media 6. The Press 7. Broadcast Media -Television 8. Broadcast Media -Radio 9. Cinema and Film Media 10. Electronic Media 11. Traditional Media 12. Advertisement Communication 13. Communicating Numerical Data 14. Meetings As Communication 15. Supplementary Topics - Public Relations

This book is useful for students of business management, commerce, computer science, engineering and in general as well. The present text also serves as a course book for many degree and diploma courses such as MBA, MCA, M.com., BCA, PGDCA, B. Tech., etc. being run by various colleges and universities. In nutshell, present book is useful for everyone who is curious about Business Communication or Information Technology. Todays Communication Age centers on the evolution of electronic Information Technology (IT). IT means that helps in processing of information has dominated 21st century and will continue to dominate in the future too. The Information Technology and has been a technical synthesis of Computer and Communication Technology and it has a profound impact on or lives. Although the marriage of Communication and IT is built around the technical theme, its emphasis is equally relevant on social change. IT has played a key role in the service of mankind with its influence on all aspects of society. IT is continuously improving the lives of people. Growth of companies and changing the society by improving communication and its media. The present book highlights the interaction between human communication and the development of Information Technology. Communication in IT Age is written to help Business communication and Information Technology (IT) students in understanding the basic theories and postulates concerning these two diverse yet inter-disciplinary knowledge areas. Present text focuses on the technological changes that are revolutionizing business communication. The efforts have been made to integrate our conventional understanding of business communication with the growing knowledge of information technology. The field of information technology is also comprehensively discussed. Contents : Part A: Introduction 1. Communication in IT Age Part B : Communication 2. Communication: What and Why? 3. Essentials of Communication 4. Forms of Communication 5. Communication Models 6. Business Writing and Presentations 7. Communicating Non-verbally 8. Communication Barriers 9. Group Behaviour and Communication 10. Cross-Cultural Communication 11. Listen Please Part C : Information Technology 12. Information Technology: What and Why? 13. Understanding Computers 14. The Internet 15. Managing with Information 16. Development of Systems 17. Data Communication 18. Glossary of Information Technology Terms

Sound Decision–making is the vital function of any management. In decision-making process communication plays a major role. It is a key factor. Communication may be oral or written. It is also expressed in the form of body language. But in a business or any other structured activity, written communication is the only made adopted for effective communication. In communication process, language is the main vehicle. In business enterprises, time being very precious, effective language has to be used for effective communication. Language should be crisp and catch the minds of readers quickly. Business Communication covers the drafting of wide variety of business letters. In this title, we have dealt with fundamentals of business communication for various situations. The chapter 'Structure of Business Letters' deals with how business letters must be structured. Chapter Accounts Correspondence’ illustrates various types of letters with respect to the accounts and financial transitions, correspondence with banks, provident fund, insurance companies and other similar institutions. The chapter ‘Purchase Correspondence' explains the communication process in connection to call for tenders and quotations, and other similar purchase transactions. The chapter ‘Sales Correspondence’ deals with drafting of literature for sales, product launch, communication with dealers and agents, and other similar activities. In this book, meaningful description of drafting each type of letter is given. Specimen letters for each and every type dealt is exhibited for correct understanding of the type to be drafted. The appropriate language to be used is also depicted in specimens. Written in a simple but effective language, this work serves the needs of students and learners who are involved in drafting business letters. We wish that this work serves the needs of students to cover their curriculum. Contents- Introduction and Importance of Business Communication 1. Personnel Correspondence 2. Secretarial Correspondence 3. Inter - Departmental Communication 4. Modern Communication Devices 5. Miscellaneous Correspondence

Researches have revealed that about one-tenths of a managers time is spent in communicating, one way or the other. That is why Modern Management Education stresses the importance of communication -oral as well as written. The Book, 'Business Correspondence', therefore, is of great importance in the context of utilitarian usefulness for the professionals as managers as well as students and teachers of the subject. The Book presents the voluminous subject in a very simple, brief yet innovative way foor complete learning experience of the reader. Salient features of the book are : 1. Chapter on Essentials of Business Letter, Structure of a Business Letter, and Business Letter Formats prepare the reader in understanding all aspects of business letters in theoretical detail. 2. The Book provide a large number of pre-written letters on most,common business topics in an alphabetical order. 3. The Book offers the glimpse of complete letters containing all the elements of a good business letter. 4. The Book encourages the reader to put his imagination, mental ability and knowledge of English language in practice in writing of business letters. 5. Quick tips for writing letters on different topics/situations serve as guidelines for writing business letters on any and every conceivable situation. 6. University examination questions till the end of the year 2009 help the students in understanding the level of questions asked to help them prepare accordingly. Book Content of Business Correspondence Business Correspondence Essential of an Effective Business Letter Structure of A Business Letter Business Letter Formats Writing Business Letters Appendices Appendix I :Business Jargon Simplified Appendix II :French and Latin words and expressions used in Business Correspondence Appendix III :English Synonyms Appendix IV :English Antonyms Appendix V :English Words Commonly Mis-spelt Appendix VI :Avoid Negative Words and Words with Negative Connotations Appendix VII :How to Organise Positive and Informative Message? Appendix VIII :Body Language:The Truth about Liars

Content provided in this book would help the students across the globe to learn English Language, and equip them to take competitive exams with confidence. LIC, COMEDK, JIPMER, BITSAT, GRE, GMAT, SAT, CTET, TOEFL, CAT, MAT, BBA, BBS, CDS, NDA, GIC Banks:- Andhra Bank, UCO Central Bank, Indian Bank, SBI, Corporation Bank, Bank of Baroda PNB Objectives:- - To ensure that English Language learners move beyond basic comprehension for acquisition of the complex skills of learning English in the 21st century. - To withstand the convergence of computer technology especially for learning English Language. - Initiative in bringing about leadership in Classroom Management. - To bring about practical orientation or experiential learning in English. - To propose to be an effective instructor in English, enhancing good LSRW (Listening, Speaking, Reading, and Writing) Communication Skills in English. Contents - 1. Articles 2. Parts of Speech 3. Degree of Comparison 4. Active and Passive Voice 5. Direct and Indirect Speech 6. Phrases and Clauses 7. Punctuation 8. Simple, Compound and Comples Sentences 9. Sentence Structure: Subject, Predicate and Object 10. Business Communication Appendices Practice Exercises (Multiple Choice Questions)

Content provided in this book would help the students across the globe to learn English Language, and equip them to take competitive exams with confidence. LIC, COMEDK, JIPMER, BITSAT, GRE, GMAT, SAT, CTET, TOEFL, CAT, MAT, BBA, BBS, CDS, NDA, GIC. Banks:- Andhra Bank, UCO, Central Bank, Indian Bank, SBI, Corporation Bank, Bank of Baroda, PNB. Objectives:- - To ensure that English Language learners move beyond basic comprehension for acquisition of the complex skills of learning English in the 21st century. - To withstand the convergence of computer technology especially for learning English Language. - Initiative in bringing about leadership in Classroom Management. - To bring about practical orientation or experiential learning in English. - To propose to be an effective instructor in English, enhancing good LSRW (Listening, Speaking, Reading, and Writing) Communication Skills in English. Contents - 1. Importance of Spelling 2. Variation in Spelling 3. How to Practice Vocabulary 4. How to Practice Spelling? Appendices