Brian Tracy is the Chairman and CEO of Brian Tracy International, a company specialising in the training and development of individuals and organisations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.
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"As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid salespeople in every business. When salespeople follow a practical, proven, step-by-step process, they can get more orders, faster and easier than ever before. In The Art of Closing the Sale readers will learn to
build value by focusing on benefits and solutionslower perceived risk by emphasizing guarantees and assurancesanswer any objectionbring a sales conversation to a natural and easy conclusion by using some of the best questions ever discovered
The more confident people become in closing the sale, the more people they will see and the more sales they will make-in any market."
