William B. Gudykunst (Ph.D., Minnesota, 1977) is Professor of Speech Communication at the College of Communications, California State University, Fullerton. Bill has written and edited numerous works for SAGE, including the Handbook of Intercultural and International Communication, 2/e, and Bridging Differences: Effective Intergroup Communication, 3/e as well as the best-selling introductory undergraduate texts Building Bridges: Interpersonal Skills for a Changing World (Houghton Mifflin) and Communicating with Strangers: An Approach to Intercultural Communication, 3/e (McGraw-Hill). He is extremely well known in the discipline and is one of its most prolific writers/scholars in the areas of intercultural communication and human communication theory.
Asian American Ethnicity and Communication provides a guide to what is known about Asian American communication and the factors that influence it. William B Gudykunst illustrates how communication is similar and/or different across Asian American ethnic groups - a previously neglected area of research. The author covers the largest Asian American ethnic groups: Chinese Americans, Filipino Americans, Japanese Americans, Korean Americans, and Vietnamese Americans. This unique volume draws on both the author's own research, and data from several recently made studies. The data is presented in a non-statistical manner with the methods used presented in the Appendix.
