Building Strategy from the Middle Reconceptualizing Strategy Process

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Author: Steven W Floyd
Publisher: SAGE Publications Inc
Edition: 1st Edition
ISBN-13: 9780761906452
Publishing year: 2000-04-01
No of pages: 216 pages
Weight: 340 grm
Language: English
Book binding: Paperback

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This ground-breaking book reframes the perspective taken in most strategy research in two key ways, by describing organizational renewal from a middle-level perspective and by reconceptualizing the theoretical basis for strategy process research Part One reviews the existing literature in the strategy process, including recent literature on strategic renewal. Part Two builds the theoretical basis for a middle level perspective, focusing on knowledge development, social network analysis and organizational trust. Part Three moves from synthesizing existing research toward the development of a model for conducting research from a middle-level perspective.