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The present book 'Business Communication − The Basics' is both a primer for the beginners as also a refresher for professionals, managers, students and teachers of the subject. The primary objective of this book is to deal with the rudimental but indispensable must-know ingradients of business communication in a lucid, simple, clear, concise, logical and systematic manner as also in a funny, enjoyable, interesting, lively and conversational style so much so that you will never feel bored to learn the apparently complex, seemingly ennuing, intelligibly uninteresting, principles of communication. This book will be of great interest and value to those who are already in a business or management position, and to those who simply like to learn what, why and how of business communication as also to those who are preparing for undergraduate, management, and professional examinations on the subject. To be more generic, this book is meant for you and also for everyone who aspires to better and boost their communication skills. Book Content of Business Communication - The Basics Communication − Its Different Means & Their Roles Communication − Its Meanings & Definations Communication − Its Characteristics Communication − Its Elements Communication − Its Fundamentals Communication − Its Classifications Communication − Its Postulates or Attributes Communication − Its Levels Communication − Its Nature Communication − Its Scope & Needs Communication − Its Objectives Communication − Its Functions Communication − Its Purposes Communication − Its Importance & Significance Communication − Its Principles Communication − Its Myths & Realities & Also Limitations Appendices
