Business Communication

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Author: K.K Sinha
Publisher: Taxmann Publication Pvt Ltd
Edition: Fourth Revised & Enlarged Edition
ISBN-13: 9789387957633
Publishing year: 01-Jan-18
No of pages: 608
Weight: 980 grams
Book binding: Paperback

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"K.K Sinha, Dr. K.K. Sinha, formerly Associate Professor of English, Motilal Nehru College, University of Delhi, joined Jagannath International Management School, Kalkaji, New Delhi as Professor of Business Communication. After that he joined Asia-Pacific Institute of Management as Visiting Professor of Business Communication. Dr. Sinha has long experience of teaching English and Business Communication at graduate and post-graduate levels at various universities and institutes. His highly acclaimed doctoral thesis is entitled ’A Functional Communicative Approach to the Teaching of Written English for Business purposes at the B.Com., level in Indian Universities’. He has been abroad twice on teaching assignments under the ITEC (Indian Technical and Economic Co-operation) programme of the Ministry of External Affairs, Government of India. He has also been regularly participating in national and international seminars and conferences in English and Communication."

<p>"A Comprehensive text book on Business Communication for MBA, BBA, B. Com., ICSI (Foundation)&amp; other Professional Courses. Written in easily readable style, the book is divided into the following six parts: Part 1 -&nbsp; Communication -&nbsp; An Overview, Part 2 -&nbsp; English for Effective Business Communication, Part 3 -&nbsp; The Art of Business Letter Writing, Part 4 -&nbsp; Intra-Organizational Communication, Part 5 -&nbsp; External Communication, Part 6 -&nbsp; Essay Writing."<br></p>