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The book is organized into four parts and 17 chapters. Each chapter ends with a summary and provides short and easy questions to review the learning and a mini- project task to explore new horizons of knowledge. Part - 1 Provides a fresh foundation to the knowledge of communication media and technology, English language as a medium of communication and reading skills. Part - 2 Deals with the oral communication context and skills. In five chapters, this part explains oral communication process, oral communication forms and guidelines to face specific challenges like interviews, presentation, meeting and conference. Part - 3 focuses on written communication and consists of eight chapters. Part - 4 is the most interesting part in which different skill building exercises are given for use under the direction of an instructor. The aim is to assemble useful information in a concise manner to management students, so that they can bridge their communication knowledge and skill gaps in a short time period and become employable in challenging positions of Indian organisations and MNCs. Contents : Part − 1 Foundation of Communication 1. Communication Basics 2. Communication Media and Technology 3. English Language - A Media of Expression 4. Reading Skills Part − 2 Oral Communication 5. Oral Communication 6. Oral Communication Forms 7. Interviews 8. Management Presentation 9. Meeting Presentations 10. Meeting and Conferences Part − 3 Written Communiction Skills 11. Effective Business Writing 12. Letter Writing 13. Business Letters 14. Office Communication 15. Employment Letters 16. Business and Technical Reports 17. Research Report Writing 18. Business and Research Prososals Part - 4 Laboratory Manual Section − 1 Know Your Skills and Class Mates Section − 2 Reading Skills Section − 3 Listening Skills Section − 4 Conversation Skills Section − 5 Negotiation Skills Section − 6 Presentation Skills Section − 7 Writting Skill Web Assignments References ... Read more Read less
