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The Second edition of the book adds value to the first edition in terms of new chapter and new topics in the existing chapters. The book covers all significant and recent areas of Business Policy and Strategic Management. Distinctive Features of the Book: - Learner-friendly approach - Wide and comprehensive coverage - Integrated presentation of the text with boxes, figures, exhibits and tables - Provides rich and international case studies - Refreshing modes like points to be remembered, key words and questions - Numerous examples - Customised and lucid language - Online student and teacher manuals Contents : 1. The Strategic Management Process 2. The Strategist and Strategic Decision-Making 3. Establishing Corporate Direction 4. External Environment Scanning and Industry Analysis 5. Internal Environment: Capabilities and Competencies 6. Global Strategic Management 7. Corporate Level Strategic Alternatives 8. Business Unit Level Strategies 9. Functional Level Strategies 10. Strategic Analysis and Choice 11. Structural Implementation 12. Behavioural Implementation 13. Functional Implementation: Functional Issues 14. Strategic Evaluation and Control 15. Strategic Management in Non-Profit Organisations 16. Social Responsibilities and Ethics of Business 17. Corporate Governance: A Strategy for Sustainable Development 18. Corporate Strategic Failures Game and Cases
