Dr. C B Gupta has taught B.Com. (Hons.) M.Com., MBA, CA and other courses for forty-one years at Shri Ram College of Commerce, University of Delhi and several business schools in NCR. He has also conducted workshops in Business Studies for teachers in reputed schools such as St. Columba's, DPS, Vasant Valley, New Era. He has written forty books in different areas of commerce and management. He has won several awards and prizes for his academic contributions. He is associated with the management of several institutions. He has undertaken post-doctoral research projects. He has presented papers in several national and international conferences. Dr. C.B. Gupta is member of All India Management Association.
<p>The present book has been especially designed and written as per the BBA Course (Paper No. 302: Business Policy & Strategy) of Guru Gobind Singh Indraprastha University, Delhi. It is a very popular course and running from several years.<br></p>
