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Starting out in marketing research area can be difficult without suitable guidance and diagonostic aptitude to set you on the right path. Students and practioners alike need real life situations in the Indian context to follow and apply principles of marketing research. The comprehensive book on Case Studies with Problems is written specifically for students and researchers to equip them with analytical skills Highlights : - Real life cases on marketing research with focus on Indian perspective. - Cases from leading universities and schools of Management. - Presented in a `users-friendly` language. - Use of problems for clear understanding of research issues and remedies. Contents : BLOCK - A : MARKET RESEARCH CASES Case Study 1. National Paints Limited Case Study 2. Fertilizers India Limited Case Study 3. Research On Rural Markets Case Study 4. Research On Branding Case Study 5. Consumer Research on Horlicks Case Study 6. Rural India Prefers To Be Mobile First Case Study 7. Questionnaire for the Study of Buying Behaviour of Motorbike Case Study 8. Questionnaire Construction to Study Advertising Effectieness Case Study 9. PVR Cinema, Delhi Case Study 10. Mehta Tyres Ltd. Case Study 11. Airline Industry Case Study 12. Small Car Company Case Study 13. New Product Development of Motorola Case Study 14. Establishing a New Hotel Case Study 15. Good Brothers India Case Study 16. Rama Store Case Study 17. Revival of Parikarma Case Study 18. The Suman Calender Manufacturing Company Case Study 19. Selection of Sampling Method Case Study 20. Marketing Research for Lorino Case Study 21. J.P. Boon-Moon Marketing Ltd. Case Study 22. Apple India Ltd. Case Study 23. Shri Ram Consultants Case Study 24. Cosmetics(India)Ltd. Case Study 25. Member Satisfaction Survey of AIMA Case Study 26. Research on the Young Indian’s Mind Case Study 27. Wolff Drug Company Case Study 28. All That Flickers Case Study 29. The Bookshop Case Study 30. Launching of Microwave Oven Case Study 31. Launching of New Genset Case Study 32. Customer Research on Magnetic Disc Drives Case Study 33. The Study on Inventory Management to be Carried out at Ranikhet Thermal Power Station Case Study 34. Data Analysis and Interpretation Case Study 35. Research for Frozen Vegetable Industry Case Study 36. Indian Bicycles Private Limited (IBPL) Case Study 37. Questionnaire Case Study 38. Valentine Lamp Makers (Lap) Case Study 39. Defining a Research Problem Case Study 40. Children’s Magazine BLOCK - B: PROBLEM IN MARKETING RESEARCH
