Categorization in Social Psychology

Availability :
In Stock
₹ 3,392.80 M.R.P.:₹ 4241 You Save: ₹848.20  (20.00% OFF)
  (Inclusive of all taxes)
₹ 0.00 Delivery charge
Author: Craig McGarty
Publisher: SAGE Publications Ltd
Edition: 1st Edition
ISBN-13: 9780761959540
Publishing year: 1999-09-01
No of pages: 320 pages
Weight: 530 grm
Language: English
Book binding: Paperback

Qty :

no information available

Categorization in Social Psychology offers a major introduction to the study of categorization, looking especially at links between categorization in cognitive and social psychology. In a highly readable and accessible style, the author covers all the main approaches to categorization in social psychology that a student might come across, including: biased stimulus processing, construct actviation, self-categorization, explanation-based, social judgeability and assimilation/contrast approaches. It is a wide-ranging and up-to-date treatment of concepts from cognitive as well as social psychology.