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This book is fun tread!Cooper takes care tdelineate those studies that were particularly important in their purpose, particularly clever in their design, and most groundbreaking in their results He makes a gripping story of the inception and march of progress in what could have been simply a long series of interesting research projects In doing so, he made me nostalgic for a time when the field of psychology was alive with excitement and overrun with research topics that actually made sense tthose outside a narrow specialty and that meant something tthe citizenry —Alan Cheney, PSYCCRITIQUESCooper (Princeton) does a superb job summarizing research on the concept of cognitive dissonance since it was first elucidated by Leon Festinger in the 1950sCooper brings a much-needed historical perspective tcognitive dissonance, and he peppers his discussion with interesting personal anecdotes Political analysts as well as psychologists will be interested in the specific conditions that elicit cognitive dissonance —DJ Winchester, Yeshiva University Dr Joel Cooper has been at the very forefront of research on dissonance theory for decades now In this book, he provides a brilliant and engagingly-written review of the 50-year history of dissonance research and a masterful account of the ensuing developments in the theory The book will be an outstanding resource for readers familiar with dissonance research and an enlightening introduction for those whare not —Professor Russell H Fazio, OhiState University Why is it that people whsmoke continue tdsknowing how bad it is for them? What drives people tcommitting adultery even though they inherently believe this is wrong? Whats the outcome of this contradiction in the mind? Cognitive dissonance has been an important and influential theory since Leon Festinger published his classic work in 1957 It is known by every social psychologist, most psychologists of any stripe, and the lay public, making its way intsuch mainstream publications as The New York Times with increasing frequency and accuracy Ultimately, dissonance has become one of the most popularly known expressions of social psychological insights, making its way intthe literature in consumer, health and economic behavior, and has become a frequently used explanation of political behavior in the popular press and magazines In marking the 50th anniversary of the theorys inception, Joel Cooper - arguably the scholar most associated with dissonance research in the past few decades - has presented a beautiful, modern and comprehensive analysis of the state of dissonance theory This book charts the progress of dissonance theory, assessing its impact not only within our understanding of psychology but in everyday experiences as well It should be important reading for students in social psychology, either undergraduate or graduate, but equally relevant ta host of other readers whneed tunderstand or share the same passions for appreciating the significance of cognitive dissonance in the human psyche
