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'An impressively clear and thoughtful introduction to communication science. Uniquely, this outlines the core integrating concepts of an emergent discipline, spanning interpersonal, group organizational, mass societal, and international levels of communication.' --Jay G. Blumler, Emeritus Professor, The University of Leeds This introduction offers a thorough, yet lively, examination of all aspects of human communication. Karl Erik Rosengren takes an original and daring approach through this introductory text, by drawing from the latest theories and evidence. This book provides the reader with a summary of its nature, form, and function, while providing a detailed analysis of all levels of communication. The author develops a clear overview of the different traditions of communication studies and concludes by focusing on the future of the field of communication science. This text is accessibly written and assumes no prior knowledge of the discipline, making it perfect for beginning students of communication and media studies.
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