CONSUMER BEHAVIOUR

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Author: DINESH KUMAR
Publisher: Oxford University Press
ISBN-13: 9780198095927
Publishing year: 2015-04-17 05:30:00.000
No of pages: 728
Weight: 998g
Language: English
Book binding: Paperback

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Consumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in marketing. While dealing with the consumption choices and behaviour of individuals from socio-cultural and psychological point of view, it also describes contemporary concepts such as online buying behaviour and consumer engagement marketing which promises to change the face of marketing forever.