no information available
Case method, the most widely used tool in management courses, is a natural vehicle for deepening our understanding of the subject matter. Management and management education, being dynamic, case method of instruction continues to evolve and adapt. The book gives a background and then provides history of case method with an introduction to case method of instruction – this is for anyone who needs to know how to use case method. Given the state of the management education arena today, this could mean just about anyone, including people that are new to management or even teaching. Corporate and worldwide cases included in this book are based on real business situations and secondary published sources of data and reports. However, the names of the organizations and the individuals described in some of the cases have been changed based on request to protect their identities. Necessary camouflage, theory and situations are added to some of the cases to make them more analytical and to ensure higher degree of learning value. To aid better, there is a case matrix for quick access to pick out a case for teaching or learning. It is like a ready reckoner to facilitate in realizing the interdisciplinary and interrelatedness of subjects and the need to have understanding of disciplines dependency for better decision-making. Subsequent to this case matrix, there are more than 75 cases covering different areas. Contents - 1. Air Conditioning the Restroom 2. Employees’ Indiscipline 3. Demotivated Sales Force 4. Personality 5. Motivation at Work 6. Retaining a Performer 7. Beauty Products 8. The Incident of Poison 9. Stores Catches Fire 10. Organizational Communication 11. Appraisal Systems 12. Budgeting vs. Organizational Change 13. Cultural Issues / Concepts 14. Delayed Deadlines 15. Employee Satisfaction Survey 16. Future Strategy 17. Global Gambit 18. Harvesting Training 19. Inflation Accounting 20. Judicious Strategy and Structure 21. Kaizen Issues 22. Loyal Customers 23. Marketing Strategy – Brand Management 24. New Strategic Direction 25. Owning the Market 26. Profiting from People Management 27. Globalization Development – India 28. Ethics and Social Responsibility – Saudi Arabia 29. Organizational Cultures and Diversity – Japan 30. Cross Culture Management – China 31. Motivation across Cultures – Singapore 32. Leadership across Cultures – Germany 33. General Motors Limited – Hummer 34. Microsoft Corporation 35. Toyota Corporation 36. Tata Consultancy Services 37. Bharat Sanchar Nigam Limited 38. The General Electric Company 39. Google Inc. 40. Nokia Corporation Limited 41. Ranbaxy Pharmaceuticals Limited 42. ICICI Limited 43. TATA Motors 44. Wal-Mart 45. Lonavala Chikki – Cluster Development 46. Life Insurance Corporation 47. GTB-UTI Bank Merger 48. AMUL – Diversification Strategy 49. Suzlon Limited 50. Bharti Airtel – Innovation that Matters 51. Globality Criterion 52. Oman Air: Challenges of Repositioning 53. Achelis’s – A Vision for the World of Financing 54. Real Estate – Dream Houses 55. Shell Oman Marketing 56. Health Care – Metropolis Labs 57. Essence of Enterprise 58. Sustainable Development – Carrefour 59. Ramoji Film City 60. Marketing as Enterprise 61. The Break-up Despair 62. Creating New Markets 63. Reva Electric Car Mass Production Pioneer 64. The Recall of Coke 65. Global Music Industry Crisis 66. Corporate Governance Proponent 67. People Problems Pique Bata India 68. Restructuring HP 69. Investors’ Dilemma and Buyback of Shares 70. Market Leader Capsized 71. Software Technology Parks in India 72. NTPC (Former National Thermal Power Corporation) 73. Oil and Natural Gas Commission (ONGC) 74. Launching a New Product Range 75. Partnership in Action 76. Corus Overcoming Barriers to Change 77. Business Ethics and Sustainability Further Readings
