Creative Action in Organizations

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Author: Cameron M Ford
Publisher: SAGE Publications Inc
Edition: 1st Edition
ISBN-13: 9780803953499
Publishing year: July 1995
No of pages: 424
Weight: 820 grm
Language: English
Book binding: Hardcover

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Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.