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We are happy to offer the book 'Digital Business Management' to both management students and faculties alike. More so, since this is a very important subject - one which will help enable to change the outlook of future managers. Each new problem offers new opportunities to managers. Now, we are in the age of seamless communication. Put differently, Desktops are giving way to Laptops and, Laptops, in turn, to Tabs and Mobiles. As a result, updates of information are available the minute. The opportunity lies in innovative ideas and leveraging it to enable IT-led growth in all aspects of business. That said, Small and Medium Enterprises (SMEs) are growing faster with each passing day. In today's revolutionary Internet and mobile era, they are caught between the two methods of doing business - one, the bullock cart method (legacy procedures) and the other - business process-driven digital method. The very purpose of this book is to help understand the digital transformation of brick and mortar type of traditional business and how to convert it into its digital equivalent in all the management aspects, including - Marketing, Human Resources and Governance. This book is in line with the Savitribai Phule Pune University (SPPU) MBA syllabus, Mumbai University's 'Digital Management' MMS syllabus and as a subject covering all the topics in detail for the students of all Indian Management Institutes as well. Contents - Part 1 : Digital Transformation and Government 1. Digital Transformation 2. Digital Government Part 2 : E-Business and E-Commerce Environment 3. Introduction to E-Environment 4. Creating and Integrated E-Commerce Strategy 5. Constructing and E-Business 6. Building and E-Business : Design, Development and Management 7. E-Commerce Laws (Licenses and Electronic Contract) 8. Laws of Cyberspace 9. Ethical, Social and Global Issues 10. The Conduct and Regulation of E-Commerce Part 3 : Digital Marketing Environment 11. Basics of Digital Marketing 12. Digital Marketing Environment 13. Online Consumer Behaviour Analysis 14. Product Mix of Marketing 15. Customer Relationship Management 16. Social Media Marketing Part 4 : Human Resource Environment 17. Human Resource Information System (HRIS) 18. Management Information Systems (MIS) and HRIS 19. Implementation of HRIS 20. HRIS Application 21. Other HRIS Applications (Ancillary Modules in the HRIS System) 22. Emerging Trends in HRIS Part 5 : Operations Environment 23. Enterprise Resource Systems in Operations Part 6 : Case Studies and Success Stories of E-Business 24. E-Business and E-Commerce Case Studies Appendix
