"We are happy to offer this book to all management students and faculties as a very important subject that will change outlook of future managers in marketing domain.
Each new problems offers new opportunities to managers. Now, we are in mobile age. Desktops are replaced by laptops and laptops are replaced by tabs and mobiles. Updates of information is available every minute. The opportunity lies in innovative ideas of use of IT in all aspects of business.
SMEs are growing faster. In the internet and mobile revolution , they are caught between the two methods of doing business. One is bullock cart method (legacy procedures) and other business process driven digital method.
The very purpose of this book is to understand the brick and mortar type of traditional business and how it is converted to e-business in all the management aspects including Marketing, Human Resources, Operations, Finance, Retail and Infrastructure.
The business logic prepared from business rules approved by the top management. The entire organisation, business stakeholders and partners, employees work as per system defined by the business rules. The Enterprise Planning System (ERP) captures this business rules. ERP software ensures that everybody follows the business rules. ERP system as it is a complete solution and all modules can be used by different disciplines which are discussed in this book very effectively.
This book covers is in line with Savitribai Phule Pune University MBA Syllabus and also syllabus of major Indian management institutes in India for ""Internet and Digital Marketing subject"" and covers all the topics in detail focusing student's requirement.
This syllabus covers very important aspects for future managers such as E-Marketing environment, Online Consumer Behaviour Analysis, Product Mix of Marketing and Social Marketing."
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