Doing Focus Groups

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Author: Rosaline Barbour
Publisher: SAGE Publications Ltd
Edition: 2nd Edition
ISBN-13: 9781473912441
Publishing year: September 2018
No of pages: 224
Weight: 360 grm
Language: English
Book binding: Paperback

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Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.