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Enchanting a Disenchanted World, Third Edition is about Disney, about malls, about Cruise Lines, Las Vegas, the World Wide Web, Planet Hollywood, Credit Cards, and all other ways we now consume Its thesis is that our society has undergone fundamental change because of the way and the level at which we consume In the process of taking capitalism ta new level, we have created new cathedrals of consumption (places which enchant us in order tstay longer and consume more), but these places of consumption (whether in our home or at the mall or in cyberspace) are in a constant state of enchanting the disenchanted because their rational qualities are both necessary and deadening at the same time, in a constant state of luring us through new spectacle In the process of understanding this paradox of (post) modern life, readers understand how the classic social theorists from the past (Marx and Weber) are still very relevant tunderstanding this social development, as are the post-modern theorist (Beaudrillard and Focault) as well The recent economic recession will be discussed throughout the book There are nother trade-like books appealing tundergraduates, which combine this ability tconnect the everyday world of the 20-something consumer with sociological analysis Features & Benefits - Enchanting a Disenchanted World is a unique analysis of the world of consumption, especially the settings in which consumption takes place, of interest tstudents, laypeople and scholars alike - The impact of the current global recession will be discussed throughout the text - Offers rich detail on consuming in such places as Las Vegas, Disney World, on cruise ships, in Wal-Mart, at McDonalds, and, new tthis edition, on the Web - A wide range of theoretical perspectives- Marxian, Weberian, critical theory, postmodern theory- are employed, as well as a number of concepts such as hyperconsumption, implosion, simulation, time and space tshow students how sociological theory can be applied teveryday phenomena
