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Broad and inquisitive in its intellectual outlook, this provocative but accessible textbook covers core themes and topics in the study of enterprise, as well as looking at subjects that are often ignored, from criminal entrepreneurs and the demise of Enron, tinnovation and technology and ethnic and indigenous entrepreneurshipAlong the way, the reader will find an interactive exploration not only of the processes of entrepreneuring, of managing small enterprises, or of the implications of working in an entrepreneurial corporation – he or she will alsbe challenged tconsider enterprise in its social, economic, political, and moral contexts This textbook moves beyond the narrow, prescriptive focus on the how employed by other textbooks, and places equal emphasis on the why – all the time considering the role of enterprise, entrepreneurship and small business in the world we live inSupported by lively case studies, real-life examples, and a concept guide of key terms, this text is ideal for undergraduate and graduate students on any course with an emphasis on enterprise and entrepreneurship
