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<span style="font-size: 1rem; color: rgb(33, 37, 41); font-family: Arial; text-align: justify; letter-spacing: 0.7px;">Entrepreneurship Development and Communication Skills in Agricultural Extension Education focuses on understanding the role of agriculture in enterprise evolution to get additional income from subsidiary </span><span style="color: rgb(33, 37, 41); font-family: Arial; text-align: justify; letter-spacing: 0.7px;">business. The</span><span style="text-align: justify;"><font color="#212529" face="system-ui, -apple-system, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, Liberation Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji"><span style="font-size: 1rem; letter-spacing: 0.7px; font-family: Arial;"> role of different communication methods for proper conversation in shaping economic </span><span style="letter-spacing: 0.7px; font-family: Arial;">behavior</span><span style="font-size: 1rem; letter-spacing: 0.7px; font-family: Arial;">. Extension education emphasizes a broader study of rural area, agriculture, society behaviour and views markets as a result of the complex interaction of these various institutions, for example, individuals, firms, states, and social norms. The earlier tradition continues today as a leading heterodox approach to extension. The book covers the basic concepts of rural development, Do’s and Don’ts in communication and business, its impact and changing scenario in developing economies. The book is broad, relevant and useful to academic, administrative and research-oriented mass. The scope lies in mutual understanding the basic dogmas of institutional systems and its interlinked with allied economic management activities dealing </span><span style="letter-spacing: 0.7px; font-family: Arial;">with, management</span><span style="font-size: 1rem; letter-spacing: 0.7px; font-family: Arial;"> in agricultural production, finance and marketing of agriculture and agricultural allied </span><span style="letter-spacing: 0.7px; font-family: Arial;">activities. The</span><span style="font-size: 1rem; letter-spacing: 0.7px; font-family: Arial;"> institutional extension systems will be the upcoming platform for changing scenario of Indian economy in all phases, </span><span style="letter-spacing: 0.7px; font-family: Arial;">economically, globally</span><span style="font-size: 1rem; letter-spacing: 0.7px; font-family: Arial;"> and environmentally safe. The book derives the simplicity in understanding the basic concepts in agricultural extension, market works and allied broad sectors and its allied activities. The book will be helpful to UG,PG and PhD students in determining the pros and cons of economic institutional attire in developing agriculture.</span></font></span><br>
