M. C. Sharma is presently Director Central Institute for Research on Goats Makhdoom Mathura UP. He is a well-known scientist and academician in veterinary science particularly veterinary medicine. His scientific and academic contributions have been recognized at national and international levels and he has been decorated with a number of coveted awards and prizes like World Intellectual Property Organization Geneva Award Rafi Ahmed Kidwai Award of ICAR National Technology Innovation Award of Science and Technology by NRDC Bharat Excellence Award and Gold Medal Vigyan Shree Award NAAS Recognition Award Hari Om Ashram Trust Award (ICAR) and Rajshri Tandon Rajbhasha Award (ICAR).He has published about 250 research papers in reputed national and international journals.
<p><span style="color: rgb(33, 37, 41); font-family: system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", "Liberation Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"; letter-spacing: 0.7px; text-align: justify;">This book provides comprehensive information on the basics of entrepreneurship related concepts communication acumen interpersonal communication strategies agribusiness ventures WTO and IPR issues banking and insurance facilities and various other aspects related to the promotion of livestock enterprises especially in the rural areas. Based on the syllabus of newly formulated course for undergraduate students of veterinary and agriculture sciences it aims to serve as a textbook to the students and as a handbook to the professionals in the field of livestock and agriculture sciences motivating them to set up their own economically viable enterprises reducing the burden on the government as well. The book is also relevant for the policy planners executors at field level researchers academicians and students and entrepreneurs to provide them fresh thought on the avenues in the present era of shrinking landholding and increasing unemployment in rural areas and agribusiness and micro enterprise promotion.</span><br></p>
