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The book is organised to provide a systematic presentation in founding a new venture, nurture it to grow and manage it with great success. Chapters are organised to help students to learn about entrepreneurship management. Cultivating entrepreneurship often involves changing and sustaining a new set of social. The challenge of this process is perhaps most clearly discerned in the transitional economies of Central and Eastern Europe, but in fact many emerging democracies around the world have equally daunting obstacles to overcome. For this reason Allan Gibb’s article on building a culture of entrepreneurship in Central and Eastern Europe provides insights that are applicable to most developing countries. A big part of cultivating entrepreneurship involves establishing an environment where business can flourish. Contents : UNIT − I : ENTREPRENEURSHIP 1. Entrepreneurship: A Conceptual Framework 2. Entrepreneurship: An Indian Scenario 3. Entrepreneurial Personality UNIT − II : ENTREPRENEURIAL DEVELOPMENT 4. Entrepreneurial Development 5. Institutions in Aid of Entrepreneurship Development UNIT − III : IDENTIFICATION 6. Opportunity Identification 7. Product Selection 8. Enterprise Launching Formalities UNIT − IV : THE ROLE 9. Role of Support Institutions to Promote Small Entrepreneurs 10. Preliminary Project Report UNIT − V : COST AND PRICING 11. Cost of Production 12. Pricing 13. Break-even Analysis UNIT − VI : MANAGEMENT 14. Production Management 15. Marketing Management 16. Human Resource Management 17. Financial Management 18. Labour Legislations for SSI UNIT − VII : TAXATION AND EXPORT MARKETING 19. Taxation 20. Export Marketing 21. E-Commerce UNIT − VIII : ENTREPRENEURSHIP SOLUTIONS 22. Activity Based Costing 23. Business Process Re-engineering 24. ERP Solutions 25. Logistics of Entrepreneurship 26. Networking 27. Success Strategy 28. Technology − The Competitive Weapon 29. Enterprise Mobility 30. The SWOT Analysis 31. The Enterprise
