Essentials of Managerial Economics

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Author: Reddy, Appannaiah & Ganesh
Publisher: Himalaya Publishing House
Edition: 3rd Edition
ISBN-13: 9789352020362
Publishing year: 2021
No of pages: 480
Language: English
Book binding: Paperback

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Managerial Economics has become a specialised branch of study as principles and methodologies of economics are increasingly applied in managerial decision-making. Besides providing basic aspects of economics, information is provided on, issues concerning profit measurement, and economic optimisation. Other macro economic aspects like Fiscal and Monetary Policies, Balance of Payments are also added to the text, keeping in view the changes in curriculum of M.B.A. and M.Com. courses of different universities. The book is comprehensive in analysis and is written is easy and understandable style. Study questions are given in the end of each chapter. We invite readers to inform us the deficiencies of the book for improve the quality of the book subsequent edition. Contents : 1. Meaning and Scope of Managerial Economics 2. Objectives of The Firm 3. Demand Analysis 4. Linear Programming 5. Production Analysis 6. Cost Analysis 7. Supply Analysis 8. Market Structures 9. Revenue Analysis 10. Equilibrium of A Firm Under Perfect Competition 11. Pricing Under Monopoly and Monopolisitic Competitions 12. Oligopoly 13. Pricing Methods, Policies And Practices 14. Profit Management 15. Theories of Wages 16. Economic Optimization 17. Capital Budgeting 18. Input-Output Analysis 19. National Income Analysis 20. Business Cycles 21. Income, Price Level and Employment 22. Macro Economic Policies 23. Balance of Payments