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For todays students and journalists, knowing how tbuild a website is not enough - knowing how tcraft a news story for maximum impact via the web is a must in todays media-saturated world Drawing on interviews from more than 30 award-winning online journalists, editors, and producers (from the likes of NYTimescom, WSJcom, MSNBCcom and washingtonpostcom), author David Craig helps students understand the meaning, importance, and elements of journalistic excellence in todays online environment Organized around four elements of online excellence - comprehensiveness, speed and accuracy, open-endedness in story development, and conversation with users - the book provides detailed discussions of multimedia projects, blogs, user-generated content, and breaking news In addition, it examines the connection between ethics and excellence in order tmore critically evaluate the work and practices of online journalism
